Growth Marketing Leader

Intentfulwork is an AI career reflection coach that helps professionals discover and articulate their unique value so they stop blending into a sea of sameness and start converting interviews into offers and performance reviews into promotions. Rather than optimizing resume or acting as a generic journaling app, Intentfulwork combines deep, guided self-reflection with practical storytelling to produce interview-ready narratives, promotion cases, and achievement records.

Role Overview

The Growth Marketing Leader will be the first dedicated growth hire, responsible for designing and executing the go-to-market engine to acquire our first thousands of paying users across organic, community, and paid channels including Reddit, LinkedIn, Product Hunt, creator partnerships, and performance marketing. This is a hands-on role for someone who can shape strategy, run experiments, write copy, manage ad accounts, and instrument the funnel from impression to paid subscription

What You’ll Own

Develop the overall growth strategy from awareness to free trial to paid subscription, combining community, content, and paid media into one cohesive funnel.
Operate and optimize key organic acquisition channels including Reddit, LinkedIn, Product Hunt, micro‑influencer partnerships, and email, with clear goals for reach, trials, and paid conversions.
Design and own the paid marketing strategy across LinkedIn Ads and Meta (Facebook/Instagram) to supplement community growth, with clear hypotheses around audiences, creatives, and landing experiences.
Build and manage always-on and campaign-based paid programs, including:
- LinkedIn Ads targeting job seekers, career changers, and advancement-focused professionals with sponsored content and video.
- Meta campaigns targeting interests like job search, career development, and résumé writing, optimized for trial signups and lead magnet downloads.
- Ongoing creative and audience testing to improve CTR, trial conversion, and CAC.
Design and execute lifecycle programs: onboarding flows, trial email sequences, win-back campaigns, referral programs, and upgrade paths for monthly, quarterly, and annual plans.
Own funnel analytics, from impressions (organic + paid) to trials to paid, and systematically improve trial activation and trial-to-paid conversion with fast experimentation.
Partner with founder to refine positioning, messaging, landing pages, and in-product moments that help users document achievements, uncover impact, and craft compelling stories.
Build the early growth and paid media playbook and infrastructure: tracking, attribution basics, benchmarks, dashboards, experimentation cadence, and channel budgets.

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Ideal Experience

8+ years in growth, performance, or lifecycle marketing for B2C SaaS or prosumer products, with ownership of both organic/community and paid acquisition.
Proven experience acquiring the first 1–10k customers for an early-stage product using community, social, content, and lean paid budgets (e.g., 2,000–5,000 across LinkedIn and Meta).
Hands-on experience running and optimizing :
- LinkedIn Ads (audience building, creatives, bid strategies, event tracking, and landing page testing).
- Meta Ads (campaign structure, interest targeting, creative testing, and conversion optimization for free trials or email capture).
Deep familiarity with at least two of our core organic channels: Reddit, LinkedIn content, Product Hunt launches, and micro-influencer/creator partnerships.
Strong copywriting skills for landing pages, ad creatives, social posts, email sequences, and in-product messages focused on pain, transformation, and clear outcomes.
Comfortable with funnel analysis, cohort views, CAC/LTV modeling, and experiment design, and translating insights into clear next bets.
Bonus: Experience in career tech, coaching, HR/recruiting, or creator-led education, and familiarity with the challenges job seekers and employed professionals face in articulating their value.

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You’ll Thrive Here If You

Care about making high-quality, reflection-based career support accessible to people who can’t afford traditional coaching.
Enjoy running lean, high-leverage experiments rather than relying solely on big budgets, and see paid as an amplifier of a strong organic engine.
Are comfortable being the point person in public—participating in Reddit threads, posting on LinkedIn, and “building in public” around the mission.
Can switch fluidly between strategic thinking (channel mix, budget allocation, positioning) and execution (setting up campaigns, writing copy, analyzing performance).
Want to build the growth function from the ground up, including the stack, metrics, and playbooks.

What Success Looks Like (First 6–12 Months)

A repeatable acquisition engine driving hundreds of monthly trials from 2–3 core organic channels plus calibrated paid campaigns.
Efficient paid programs on LinkedIn and Meta delivering incremental trials at an acceptable CAC relative to first-year LTV, with clear scaling paths.
Trial activation above 50% and trial-to-paid conversion above 20% through optimized onboarding and lifecycle flows.
A growing library of content, creatives, and campaigns (organic and paid) that can be scaled, re-used, or delegated as the growth team expands.

Apply Now

Send your resume to career@intentful.work

Role Overview

What You’ll Own

Ideal Experience

You’ll Thrive Here If You

What Success Looks Like (First 6–12 Months)

Apply Now

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